Reporting to the Manager of Digital Channels, the Website Content Manager is responsible for content on K-LOVE and Air1 websites and apps, and their metadata, SEO, and analytic performance. This role adds, updates, and removes content on webpages, apps, and web navigation through our content management system (CMS). The Website Content Manager will be immersed in publishing through a blog tool and CMS, while monitoring and synchronizing content across digital properties. The Website Content Manager will work with stakeholders (e.g., Donor Engagement, Radio Programming, Marketing, Technology, Pastors, and HR) to integrate website/app assets, raise brand awareness, collaborate on marketing campaigns, and measure the efficiency and effectiveness of those channels through analytics.
This role is successful when audience engagement grows over time, website/app conversion goals are achieved, and the digital expression of K-LOVE is unified across websites, apps, and approved third-party digital properties.
In addition, a VALUES FIT is top priority. Do our values align with yours? Mission, Beliefs & Values. If so, please read on.
This is a HYBRID role in Franklin, TN
Here’s just some of what you will be doing daily…
- Work within a CMS – and collaborate with other website managers - to manage K-LOVE and Air1 websites/apps.
- Schedule and publish webpages, articles, graphics, forms, and other content onto the K-LOVE and Air1 websites and mobile apps.
- Maintain SEO best practices and site maps, while pro-actively seeking ways to improve our rankings by performing audits of websites and content. Make recommendations and obtain approvals to implement suggested findings.
- Use analytical insights and other digital KPIs to develop an understanding of the existing K-LOVE and Air1 audiences and create content to pursue new ones.
- Work with Technology’s Website Development Team to recommend and/or create website/app product features.
- Proactively seek ways to enhance the content management process and strive to implement innovative methods.
- Work closely with Digital Content, Radio Programming, Technology, Donor Engagement, and other key stakeholders, to ensure campaigns have an integrated approach, are on brand, and deliver consistent messaging to advance the digital audience experience.
- Monitor and report on website/app analytics and use data-driven decisions to create recommended strategies.
- Participate in cross-channel planning methods including, but not limited to, rich content, editorial calendars, and creative brief outlines.
- Collaborate with Digital Content Producers and Social Media Managers on comprehensive content campaigns, publishing times, content refreshes, and editorial changes.
- Conduct and coordinate quality checks prior to publishing web pages.
- Perform other duties as assigned.
We are looking for a very specific skill set and business acumen. If you can say yes to each of these requirements, then we want to meet you!
- Minimum three years of experience in a digital field required web/app design or digital strategy preferred.
- Minimum two years of experience working with content creation in an enterprise WCMS such as WordPress or SiteCore.
- Proven experience with HTML/CSS to publish webpages.
- Experience with identifying basic website issues and root causes (e.g., problem-solving, troubleshooting techniques).
- Demonstrated attention to detail.
- Familiarity with Adobe Photoshop for asset management.
- Project coordination/management experience; proven ability to plan, organize, lead, and direct projects.
- Demonstrated ability to work independently, establishing and meeting performance/ministry goals.
- Proactively stays current on digital best practices.
- Detail-oriented, methodical approach towards work duties and tasks.
- Highly motivated individual who can work in the details, while ensuring the overall program is on strategy.
- Possess excellent communication skills - written, spoken, and listening.
- Proven experience implementing search engine optimization (SEO) and search engine marketing (SEM) best practices with practical application in prior jobs.
- Proven experience of digital analytics, tracking & reporting. (Preferably Google Analytics)
- Experience with analytics report configuration within Google Analytics.
- Working knowledge of user-centered design.
Why work for Educational Media Foundation, K-LOVE/Air1?
Educational Media Foundation (EMF) is a nonprofit, multi-platform media company on a mission to draw people closer to Christ. Founded in 1982 in Santa Rosa, CA, with a singular radio station, EMF today owns and operates the nation's two largest Christian music radio networks (K-LOVE and Air1) with over 1,000 broadcast signals across all 50 states, streaming audio reaching around the world, and a growing family of media ministries including podcasts, books, films, concerts, and events. EMF employs nearly 500 team members between its offices in Nashville, TN, Rocklin, CA, and field locations around the country. You can view our mission and values here Mission, Beliefs & Values.
What can we offer you?
We provide a competitive salary range – and that’s not all!
- Industry leading Medical, Dental & Vision coverage
- Short/long term disability and life insurance
- Robust 401K with company match
- Parental leave with Baby Bonding pay
- Generous PTO, holiday and sick pay
- Unique company culture that includes exclusive access to concerts, movie premieres, media industry events, and more
- Leadership and Career Development Programs including free access to LinkedIn Learning platform
“As an Equal Opportunity Employer, EMF makes employment decisions based on merit and other legitimate reasons. The Company is committed to a diverse and inclusive work environment and the promotion of equal employment opportunities regardless of protected class, characteristic or status. However, EMF is also a religious non-profit organization where all team members contribute to the Company’s mission of encouraging our audiences “to have a meaningful relationship with Christ.” Therefore, pursuant to the Civil Rights Act of 1964, Section 702 (42 U.S.C. 2000e I(a)), EMF has the right to hire only candidates who agree with the Company’s Statement of Faith. Also, as a religious non-profit organization, the Company is not governed by the CA Fair Employment and Housing Act.”